The small team from Biarritz set out to reinvent the core material behind the art of surfing. Now part of the roster of the world’s largest surfboard supplier, the Polyola Team asked us to help them tell their story and inspire more surfers to ride on sustainable foam.
The primary goal was to highlight the benefits of the new sustainable materials. As Polyola provides the raw material ( banks ), showing a seamless integration into the traditional surfboard manufacturing process was key as well as focusing a the performance in the water.
The finished site not only captures the beauty of surfing but also the deep dedication of the men and women shaping the boards we ride. It provides detailed insight into the benefits of choosing polyola materials as the base for you next surfboard and allows the users to dive into the world of sustainable surfing.
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To allow for a fully customizable layout we decided to build this website in webflow, enabling easy future updates and customization.
The site features a blog section that can be filled with new stories along the way and an instagram connection pulling the most recent photos straight from polyola's feed to there site. Utilizing the webflow CMS updates to the blog, FAQs or distributors list can all be handled by the polyola team without requiring any technical knowledge.
