Podeszwa's work is very much based on the love for all things analog. Shooting film through soviet era lenses on to 35mm it was clear that presenting his work in his style in the digital realm was going to be a challenge.

To full capture Podeszwa's ascetic we opted to use his own hand writing and drawings as the main elements for his website. Filling the site with subtle hover animation, torn of paper overlays and tones of textures, creating something that is more reminiscent of the worn-out paper magazines you might find on some attic.